Enterprise business social media for entrepreneurs -seo-smo-smm : 123 Social Media

Feature Article #1

Social Media Measurement and Brand Control

If you don’t know what social media and social networking is, stop here and read this.
If you are asking yourself, What is social media measurement? Read on.
Social Media Measurement usually refers to tracking online communications and networking patterns that occur on blogs, podcasts, videos, social communities, and the various commentary that exchanges between them. Many […]

Barry Hurd | May 12th, 2008 | Continued

Feature Article #2

123 Learning - Social Media vs. Social Networking

What is the difference between social media and social networking?
While both of these things are definitely “social”, there is actually a huge difference in the two.
You can have social media without social networking, but today’s world you can’t have social networking without social media!
Social media is a technology type, one where the media is designed […]

Barry Hurd | May 9th, 2008 | Continued

Feature Article #3

123 Guide to Online Social Networking

One of the fundamental aspects of social media is that it crosses many different technologies and methods of reaching people. You may have a blog, but that blog may be commented on through a conversation on Linkedin, and through Linkedin you may find that a professional network is going to gather at a local conference. […]

Barry Hurd | May 6th, 2008 | Continued

Feature Article #4

MIT Forum Event - The Business of Personal and Public Data

As part of 123 Social Media’s efforts to help educate business professionals on certain topics, I try to be involved with at least a few larger events a year on specific topics. As part of that - I have been on a committee working on putting together a June 4th event for the MIT […]

Barry Hurd | May 5th, 2008 | Continued

Feature Article #5

Other Smart People - Maki, a.k.a DOSH DOSH

I have no idea how old Maki is (his writing sounds young, yet his talent is extensive) or what he actually looks like (his images are always fun Anime characters), but I have been reading his Dosh Dosh blog for a long time. He is one of the most in-depth writers there are about aspects […]

Barry Hurd | May 2nd, 2008 | Continued

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Social Media Influencer Marketing- Network or chaos effect?

Influencer Marketing is the act of targeting specific thought-leaders, critics, industry giants, celebrities, and just plain interesting personalities. Wikipedia currently has it defined as “a form of marketing that has emerged from a variety of recent practices and studies, in which focus is placed on specific key individuals (or types of individual) rather than the […]

1May2008 | Barry Hurd | 3 comments | Continued

123 Weekly Training Introduction

Once a week, every week, 123 Social Media will be publishing a primary article covering steps to developing a social media strategy and steps to implement it. Each article will be in plain English, avoiding as many “techno babble” and “geek speak” phrases as possible.
All of the content will be sorted and tagged under “Weekly […]

30Apr2008 | Barry Hurd | 0 comments | Continued

123 Guide to Google Gadgets

A lot of people think they have to create new information for social media. While original content is good, it isn’t always necessary - in fact most popular sites barely have a drop of fresh content on them. There are dozens of different sites that provide functional, useful (and fun) gadgets, ranging from Widgetbox to […]

30Apr2008 | Barry Hurd | 0 comments | Continued

Ethical Media Consulting - 10 questions to ask before blowing your budget

As a marketer I am responsible for helping my clients promote themselves, as a public relations contact I am responsible for helping them strategically maneuver, as a professional I am responsible for making sure that I do not sacrifice my clients well-being for my own, and as a thoughtful human I must hold myself responsible […]

27Apr2008 | Barry Hurd | 1 comment | Continued

123 Guide to Linkedin

LinkedIn is currently the largest professional network where individuals connect with prospects, employers research information on new candidates, and a mix of knowledge is relayed. Currently populated by over 20 million users and growing at a million members per month, the average age of users is 41 and there is at least one executive from […]

23Apr2008 | Barry Hurd | 4 comments | Continued