Wordpress writing advice for people who find it difficult to write articles about their business or industry.
Writing articles for your wordpress business blog often seems like an incredibly daunting task. I talk with clients on a regular basis who balk at the idea of actually writing articles that people might want to read. They have the idea that they are not educated writers and so cannot write anything that others would want to know about. Even if they do decide that they are qualified to write something that others may value, they still can’t think of what that information might be, or they flail about trying to determine how to express what they are thinking in a way that others will find educational enough to actually read and appreciate.
The great news is that you do not have to be a writer in order to write, and you need not be the most eloquent person in order to write something others want to know about. On a daily basis professionals like you and me are asked questions by clients, associates, business partners or even just other professionals in our field of expertise. These questions are undoubtedly things that you already know about, otherwise the person asking wouldn’t have directed the question at you. The second thing to note is that they wouldn’t be asking if they didn’t want to know the answer. So now you have a question, and very likely have an answer with little or no extra research needing to be done. You have been doing that research every day you work in your office. Every day you gain more information, more experience and become more of an authority on the topic that is your industry.
So now you have questions, and you know you can answer them. The best thing to do is write those questions down when you hear them. You don’t need to write the answer down right away, just the question. Soon you’ll have ten or twenty questions on a list and can refer to that list when you have a few minutes to write an article. Pick a question you want to answer and just write the article as though you were answering the person who asked the question in the first place. If you think of it as a one sided conversation with the person who asked the question then you will soon find that you are better able to express your knowledge and then thousands of people can benefit from your response instead of just one person.
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