“Go ahead and bellyache about blogs. But you cannot afford to close your eyes to them, because they’re simply the most explosive outbreak in the information world since the Internet itself. And they’re going to shake up just about every business—including yours.” ~ Stephen Baker and Heather Green - _{Business Week Cover Story}

Business Week sometimes manages to figure out that this internet stuff isn’t going away… and that it is evolving faster than most industries can react. The February edition of the magazine has a front cover article regarding social media, and it is really a “warm happy feeling” knowing that we’ve been riding a tidal wave of motion in the industry.

Here is a wonderful point to consider for all the business owners out there “Many of you don’t visit blogs—or haven’t since blogs became a sensation in last year’s Presidential race. According to a Pew Research Center Survey, only 27% Some newer numbers: According to Forrester, 11.2% of online adults in the U.S. publish a blog at least once a month. Of the same group, 24.8% read a blog and 13.7% comment on a blog at least once a month. The numbers are higher for youths. Of online youths, 20.8% publish a blog, 36.6% read a blog, and 26.4% comment on a blog at least once a month. But I suspect the numbers are unreliable because many mainstream sites with millions of readers—celebrity site TMZ and gadget sites like Gizmodo—are actually blogs. But are all the readers aware of this? I doubt it. This is the blurring of the blog/mainstream divide, a theme we’ll see again and again in these revisions. of Internet users in America now bother to read them.”

I recommend you take a look and go read the full article over there. After a few minutes of coffee and browsing the depth of the idea starts sinking in. When you are done, come on back and start exploring all the benefits of social media by discussing it in our forums.

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