“Other Smart People” aims at helping you with informational overload. Every week we select someone who provides rich, useful, and informative articles demonstrating exceptional expertise and talent. These professionals share useful insight into building amazing things online, and help educate readers with everything from fundamental “how to” guides to advanced information on the leading edge of technology. As professionals, we appreciate these individuals as educators and peers, and enjoy the fact that we (the staff at 123) have learned something by reading them.

The weekly “Other Smart Person” is Todd Malicoat (a.k.a. Stuntdubl). Todd has been doing search engine optimization work since 2001, and I have been reading his materials for about a year or so. He caught my eye originally when I came across his “SEO Marketing Manifesto” and it related to my own Social Media Manifesto. He also has a funny tagline - “Getting hit by traffic, not cars.”

He has written articles that are especially informative for business owners looking for online promotion and business development. I recommend browsing through the other articles he has on his site, but if you are pressed for time start with these three:

Top 10 SEO Lies- many “SEO” companies don’t know anything really. They sell nothing but a contract which is designed to delay a result that never comes, and laugh all the way to the bank while doing it.

18 Questions Your CEO Forgot to Ask When Building Your Website - This is a great article about some fundamental questions you should ask before blowing your budget on an online campaign. Asking a few questions in the beginning will SAVE you thousands of dollars.

How to be a crappy SEO client - if you are shopping around for online promotion services, don’t be a crappy client. As professionals, companies like 123 and service consultants like Todd want to provide exceptional service. If you start with unrealistic expectations, complain every other hour about X item, or shoot yourself in the foot- it will make any relationship sour.

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