As part of 123 Social Media’s efforts to help educate business professionals on certain topics, I try to be involved with at least a few larger events a year on specific topics. As part of that - I have been on a committee working on putting together a June 4th event for the MIT Enterprise Forum of the northwest. “The Business of Personal and Public Data”

The MIT Northwest group has one of the most intensive processes for putting on such a panel, a sixteen week period of interviewing candidates, planning event locations, inviting members, coordinating discussion topics, screening panelists, and finding a top-notch moderators. This June 4th event will be a great one.

The basic description of this event:

Our digital fingerprints are widespread and they are valuable. Creating and protecting personal information on the web is a growing new industry as our past, present and possibly future personal profiles are fair game for review, comment and syndication on the Internet.

The last decade saw the explosion of e-commerce. Sir Francis Bacon said that, “Knowledge is power” and this current age of information commerce is discovering how invasive, pervasive and persuasive it can be. At the same time, information transparency provides opportunities for new value chains to be created that can potentially benefit us as consumers, professionals and citizens.

Here is a chance for a unique look “behind the curtain” to explore the information commerce industry. Learn about the new business models built around value-enhanced personal and public data on the Internet, information ownership, management of privacy and remediation options. Hear directly from the providers of these services about what they are doing to create value, build business and sustain consumer confidence.

Join us for a spirited discussion that will explore:

• The state of the digital information industry, its current position and future opportunities
• Data ownership - who owns data about us, said about us or inferred about us?
• Privacy - what is “data privacy”? What can we expect?
• Accuracy, remediation, recourse and regulation around our data - issues and opportunities
• Which business models, strategies and companies are likely to prosper inside this industry

The Business of Personal & Public Data
Location : Hyatt Regency
900 Bellevue Way NE
Bellevue, WA 98004
Date & Time : June 4, 2008 - 5:00pm - 8:30pm

RSVP HERE

Moderator: Janis Machala, CEO Paladin Partners, Co-Founder Seraph Capital Partners

Panelists:

• Shane Atchison, CEO, Zaaz
• Mark Britton, CEO, Avvo
• Joe Giordano, Founder, PayScale
• Naveen Jain, CEO, Intelius

WHEN: Wednesday, June 4, 2008 - Social hour and registration begin at 5:00 pm. Dinner is served at 6:15 pm. Program starts at 7:00 pm.
WHERE: Hyatt Regency Bellevue Hotel - 900 Bellevue Way NE, Bellevue, WA
HOW: The Early Bird ticket price is only $48 through May 22. Starting May 23, 2008 regular price tickets will be $54. At the door, the ticket price will be $60.

BIOGRAPHIES

Moderator: Janis Machala, CEO Paladin Partners

Before founding Paladin Partners in 1995, Janis Machala served as President and CEO of Pinnacle Publishing, a leading provider of component software and technical newsletters for developers. After seven years of operating losses, Pinnacle achieved profitability for seven straight quarters under her leadership.

Prior to Pinnacle, Janis held senior management positions in marketing and business development at major technology companies, including Microsoft, Sun Microsystems, and Wang Laboratories, often working in a mentoring or start-up capacity.

She also helped form Seraph Capital Forum, a woman’s angel investing group, and FWE Seattle, which supports women entrepreneurs. From 1994-1998, she served on the board of the Washington Software Alliance and is currently on the board of the Northwest Entrepreneur Network, which helps advance entrepreneurship in the Northwest.

Janis received an M.B.A. in Marketing from the University of Iowa and a B.A. in English and Psychology from Augustana College in Illinois. In her spare time, she plays bridge, reads voraciously, and travels as much as possible

Panelists:

• Shane Atchison, CEO, Zaaz. In 1998, Shane co-founded ZAAZ to advocate a different approach to Web services –- one that respects and delivers on the power of the individual and the promise of Web technologies. As CEO, Shane leads the company’s long-term strategic vision of working with leading financial service organizations, consumer brands, startups, non-profits, and community-based organizations, helping each realize the potential of the Internet and its meaningful impact on their business. He has over 11 years of strategic consulting, business development, and advisory experience in Web marketing, design, and customer relationship management. Prior to building ZAAZ, Shane was a partner in a Web development firm, overseeing strategy, service delivery, and business development. His clients have included Converse, Starbucks, T-Mobile, Disney, Fox Television Network, Microsoft Corporation, National Geographic, PBS, Warner Brothers, Boeing, and Washington Mutual. Shane has been a keynote speaker for major conferences and business associations, including eTail, eMetrics, CREDO, the DMA, and AIGA. Together with Jason Burby, he’s co-author of Actionable Web Analytics: Using Data to Make Smarter Business Decisions. Shane lives with his family in Seattle, Washington.

• Mark Britton, President & CEO, Avvo. Mark is the CEO and president of Avvo. Mark is a 15-year lawyer with deep experience in the legal and e-commerce industries. Prior to founding Avvo, Mark was the executive vice president of Worldwide Corporate Affairs of InterActiveCorp Travel (IACT) and Expedia, Inc. In this position, Mark oversaw all finance, strategy, corporate development, legal, human resources and government relations functions for the IACT companies, including Expedia, Hotels.com, Hotwire, Classic Custom Vacations and Interval International. Before Expedia’s acquisition by InterActiveCorp, Mark was Expedia’s senior vice president, general counsel and secretary and in this role built Expedia’s legal and government relations teams from scratch. Prior to joining Expedia, Mark was an attorney and equity partner-elect of the law firm Preston, Gates & Ellis LLP (now K&L Gates). Mark also has worked as an attorney and clerk for small and medium-sized law firms and served as senior counsel to the U.S. Securities and Exchange Commission. During his legal career, Mark has evaluated and hired hundreds of lawyers

• Joe Giordano, Founder, Chairman and VP Product Development, PayScale. Joe Giordano founded PayScale in 2000, with twenty years of experience in designing technology and managing its development. Prior to establishing PayScale, Mr. Giordano served as Director of Program Management at drugstore.com where he led website development and helped to rapidly grow the company from inception into the leading online drugstore. Earlier in his career, he served as Director of Product Development at InfoGear Technology Corporation (acquired by Cisco) where he led project design and development for the iPhone Internet appliance, which won various industry awards such as Internet World’s Best of Show and was awarded a U.S. Patent for user interface design. A Microsoft veteran, Mr. Giordano also led the design and the development of initial versions of the award-winning Microsoft Works product during the 1990s, and he later became the program management lead for the original version of The Microsoft Network (MSN), Microsoft’s first online endeavor. He holds various user interface and technology design patents, served on the board of directors of iSyndicate, Inc. (now YellowBrix), and serves on the board of advisors of several other Internet companies. Mr. Giordano has a graduate degree in Music Composition from Whitman College.

• Naveen Jain, President & CEO, Intelius. Naveen Jain has left his mark on the Internet in more than one way. As an employee for Microsoft, Naveen Jain helped to launch the Microsoft Network. As the founder of Infospace, Naveen Jain helped to revolutionize the personal and business directory industry. Naveen Jain co-founded Intelius, Inc. with other visionaries from Microsoft and InfoSpace. Working with technology and information, Naveen Jain brings consumers intelligent information for everyday decisions. Naveen Jain graduated from the Indian Institute of Technology in 1979. Naveen Jain brings a critical vision of integrating intelligent, predictive information for making important everyday decisions to Intelius, which he founded in 2003. And now as CEO of Intelius, Inc. Naveen Jain has helped to open doors for millions of Americans in background and criminal records search.

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