Enterprise Social Media Platforms Choices
This is a quick reference point for any decision maker looking to jump into the social media space and launch your own community. While I would like to say there are obvious differences in the community space for enterprise social media platforms, the most unique quality of these providers is service and assistance. Technically speaking, most of them simply take different routes to accomplish the same goal.
After spending the past two years “neck deep” in observing these companies evolve, the somewhat peculiar thing happened- they grew more similar than different.

“Blogtronix is the first service to offer secure Enterprise 2.0 blogs with wikis, RSS, document management, CMS, communities and corporate social networking built on the Microsoft .NET 2.0 architecture. This service provides a complete solution for corporations looking to improve both their internal project collaboration, external public and client relations through online communities. Our package includes a robust collaboration platform which can be tailored to fit your corporate departmental structure, and can be designed to match the look and feel of your company website.”

Awareness Networks - “Communities are often thought of as being “internal” or “external.” While some may be limited to just employees or customers, prospects, and partners, the most powerful ones combine a mix of members into a single community of interest. Often, communities that start as only “internal” or “external” evolve to combine members from both audiences, and most companies usually have a combination of different types of communities. ”

Mzinga - “Mzinga provides on-demand solutions that leverage the power of workplace and customer communities for growth and innovation. That’s a lofty statement, isn’t it? Put quite simply, we believe that companies can use their existing communities of people – their employees, their customers, their partners, and their shareholders – to solve their business needs and provide real value to the business.”

OneSite - “ONEsite provides an unprecedented level of functionality, flexibility, and interoperability in a white label solution built on patent-pending technology. ONEsite is the leading provider of online community and social media solutions. We have a proven ability to deliver enterprise-class solutions, including those for Clear Channel Communications, Visa International, Univision Communications, along with over 1500 additional communities for media and entertainment clients, lifestyle brands, or affinity communities. Our core technology, along with our talented and experienced team, allows us to launch a full-featured, customized, scalable online community on an incredibly aggressive timeline.”

SmallWorldLabs - “Small World Labs Professional is a business grade social networking platform targeted at professional organizations. Small World Labs Professional includes your choice of five premium modules and the Drag and Drop Content Management that provides flexible ad space. For businesses and organizations looking to offer a high level of community to their users Small World Labs Professional is a complete networking solution”

Neighborhood America - “ELAvate is our Software as a Service (SaaS) solution designed for companies that are ready to move beyond the hype of social networks to start engaging consumers for the purpose of driving business results. If you’re looking to engage customers through social media and dynamic online communities, we can help. We’re empowering companies across all industries to successfully engage consumers through enterprise social networks.
Learn how an ELAvate community can help you.”

IntroNetworks - “Identifying and then making meaningful connections to who and what matters to you is the key to success, whether you’re a business, an organization or an individual. An introNetworks smart social network facilitates those connections by automatically sifting through huge amounts of data to instantly and visually match you to other important people and information. The result is you build loyalty, learn about your audience, and drive revenue.”

Please leave commentary if you have had any first hand interactions with these platforms, the companies, or simply have questions on specific applications about which one is best for your project.
If you would like to see some more options in this space, check out the first article:
Enterprise Social Media Platforms
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Pingback by Enterprise Social Networking Platforms : 123 Social Media on 26 May 2008:
[...] PT II - Enterprise Social Media Platforms [...]
Comment by Sue Massey on 26 May 2008:
I finally decided to write a comment on your blog. I just wanted to say good job. I really enjoy reading your posts.
Comment by Aaron Strout on 27 May 2008:
Barry - thanks for including us (Mzinga) in this list. If anyone ever has any questions, they can ping me via e-mail aaron AT mzinga DOT com or find me on Twitter @astrout.
Best,
Aaron
Comment by Rob Lawrence on 1 June 2008:
I’ve enjoyed reading your blog, one of the few that actually gets social media right. Keep up the good work.
Warm Regards,
Rob
http://www.battlecall.com
Comment by Dave on 10 June 2008:
I really enjoy your blog, but it seems like you missed quite a few players in this space - Lithium, Jive, Clearspace, HiveLive, etc. If they were included it would add a lot of credibility to the list.
Comment by Barry Hurd on 13 June 2008:
Dave, this isn’t a comprehensive list of social platforms. There are over 200 last I wrote up a list. I don’t think simply putting that much information in one place doesn’t add credibility to the list, it just adds confusion and clutter.
I also don’t usually cover services that have fairly insane pricing models such as Clearspace @ $59/user/year. At that rate a hundred person community is simply a self-funding company by itself.
Comment by Jack Micheleson on 17 June 2008:
Can you clarify what you mean by “simply a self-funding company by itself.” Are you implying that Clearspace at $59 per user/year is too cheap? If so, how much do you think a small 100 person company could afford?
Comment by Barry Hurd on 18 June 2008:
No Jack, not that it is too cheap- but that it is actually expensive on a larger scale. 100 x $59 = $5900.
The price point is only expensive in the idea that the value statement as provided in the available info online really isn’t there for Clearspace and doesn’t tie in the tool and social set that smaller companies need. For smaller companies to see the value add I really think more ground level applications that tie into the business needs of the smaller sized company.
Comment by Vicki Tambellini on 6 July 2008:
I’ve studied this market for the past year. We needed a powerful solution that was feature-rich but also has pricing to support a start-up initiative. We were willing to pay for value and as it turns out the ONLY company that meets all of our needs is WordFrame. We are using WordFrame to launch new sites and believe that their vision for their next release will keep them ahead of the pack-especially for our market.
Comment by John on 1 September 2008:
Barry, thanks for that list. I am looking for such platform. It is helpful.
Comment by John on 1 September 2008:
@Vicky, thank you for sharing. I checked “WordFrame”. http://socialmediatoday.com is running on it, and I am looking for similar functionality. I will contact them soon for more details.