A lot of people ask me about the different blogs and social sites I setup, and many of them have a common feature on the sidebar that has dozens of member images looking back at you (the reader). That service is MyBlogLog. If you don’t have it enabled on your blog, you should really have a second look at it as a method of exposing your site to more visitors, understanding who your readers are, and bolstering a feeling of community on your site.

From MyBlogLog - “MyBlogLog enables you to track that last little bit of information about your website. You probably already know where your users are coming from and you probably already know what pages they’re looking at while they’re there. However, if you have a blog or any other site where you frequently post new content on the main page, you don’t have a good way of tracking what people find interesting. One way is to track when people click on the links you provide. Up until now, outbound link tracking has been a pain in the butt, requiring CGIs and managed links. MyBlogLog makes this process easy.”

What benefits does MyBlogLog give me?

• Find out what people find interesting on your site. MyBlogLog allows you to see exactly what articles are read (and by whom) so that you can be more targeted with your information. Here on 123, we try to figure out who reads beginner, intermediate, and advanced articles and we use the MyBlogLog information to help fine-tune our editorial style.
• Be pro-active with readers. 95% of your readers may never comment on your articles. If you want to take the conversation to them, MyBlogLog allows you to trace back and see who they are, where they write, and what they read.
• Be analytical and develop a sales process. 90% (or more) of sites have something to sell someone. You can usually find out what a reader wants by reviewing what articles they are reading, how long they browse your site, how educated they are in terms of what you have to offer, and can pursue them in a “soft contact” business development route after they leave your site.
• Drive traffic to your site. While MyBlogLog was not designed as a traffic source, you can quickly earn some new attention by locating like-minded sites on the MyBlogLog community and striking up a conversation with the readers of another site. You can usually follow bread-crumbs back to specific readers and decision makers, often finding very useful and relevant information about someone who is looking for all the right reasons to do business with you.
• MyBlogLog serves as an aggregator for dozens of other social networks. You can take Digg, Stumbleupon, Linkedin, Facebook, and many other social media services and tie them into the MyBlogLog service so that your community members can all have one easy to use point of reference for your activities.
• Get competitive information. If you don’t use MyBlogLog, you will not understand the amount of useful information there is waiting for you on various like-minded sites. By watching other communities on the service, you can gain a quick understanding of who reads what, types of articles that draw attention, and how to launch influencer marketing campaigns of your own.
• Establish yourself in other communities. While the little image doesn’t seem like much, rough 15% of our traffic rolls over those little images on each visit and reads a few lines of information about you. If you take the time to add your site information and a decent tagline, you have the opportunity to get a new reader on your site just by reading someone else’s.

MyBlogLog may require most marketers to think a little “out of the box”, but when you start to realize the tremendous amount of data you are working with and having the opportunity to expose your company to- hundreds of new promotional situations appear.

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