Feature Article #1
Social Media Strategy - Sesame Street gets it, do you?
Out of the thousands of social media communicators online, I find it ironic that one of the most successful adopters of the social media toolset has been Sesame Street. Of all the CEOs and executives in the world, Big Bird and the Cookie Monster seem to have figured out how to drive the Sesame Street [...]
Barry Hurd | September 5th, 2008 | Continued
Feature Article #2
TechCrunch 50. Another reason why I love my job.
When presenting to audiences, I often ask the question “Who in the room just started a new career?” and my rhetorical answer is simply “I did.” Every ninety days in this industry is like being reborn again and again. Every Monday morning has a new technological surprise wrapped in five layers of strategy and tactics, [...]
Barry Hurd | September 2nd, 2008 | Continued
Feature Article #3
Corporate Social Media with Wordpress
We often hear the question: What corporate social media sites use Wordpress?
After all- It is free open source software. It is often followed with questions like: Who would use free software to run a significant corporate site? Lets take a look at a few…
Big Media Sites
The New York Times
The Wall Street Journal
CNN
Companies you may [...]
Barry Hurd | September 1st, 2008 | Continued
Feature Article #4
Willard Marriott- Online Reputation Owned and Operated by CEO
A lot of CEO and executive members do not pro-actively protect online brand and reputation, but in the case of Willard Marriott, CEO of Marriott International, he has rolled up his sleeves and done the one thing that many executives are not willing to do: be personal and have a conversation with his customers.
Marriott started [...]
Barry Hurd | August 22nd, 2008 | Continued
Feature Article #5
Social Media Brand - Linking for SEO and readership
In our “100 Days of Social Media” post, several readers wanted to know a few top reasons our site was pulling in an audience. The most basic reason: we cast a very wide net. Sites are made up of many pages beside the homepage and in the social media world, a site becomes more defined [...]
Barry Hurd | August 20th, 2008 | Continued
