Archive for Search Engine Branding
Social Media Disclosure… FTC regulation or bust?
The whole FTC and regulation attempt is fundamentally flawed. As a professional, I recommend that everyone discloses points that are of a meaningful nature. If it is important enough to ask the question of whether it is important, it is important enough to disclose.
Read moreSocial Media Profiles – avoiding brand death
On the professional front, many individuals and companies are finding a lot of challenge with professional social media profiles. If you want a healthy brand online, first sit down and create a social media strategy that is in alignment with your short and long term goal. Having a coordinated plan to the way you interact [...]
Read moreReputation Management with Your Name, the ultimate keyword
The primary keywords for 90% of search engine reputation campaigns focus on “First Name, Last Name” and then the additional derivatives are added as needed. Unless we know that a specific professional is tied to a city or geographic search result, most names revolve around the following structure of keyword phrases:
Read moreSearch Engine Tools, useful resources
This is a list of some of our favorite FREE search engine tools. Make sense of critical information defining how you (your brand and company) appear to online audiences.
Read moreVanity URLs – Facebook, Twitter, Linkedin and more…
Having one profile doesn’t cut it these days. When someone searches for you, they are going to be exposed to 10+ results on the first page search.
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