Archive for Search Engine Branding
Search is always changing.
A lot of our clients are always asking the base question: how does search work?
I’ve gone into the bullet list of search engine optimization, how it compares to newspaper advertising from fifty years ago, or even why people do it. Yet my version only connects for a specific audience… and Google has been kind enough [...]
Social Media Recruiting, employee and employer tips
As several of our most valuable pieces of information are found on other niche sites, I wanted to point you over to my personal blog where I’ve posted a few resources regarding social media recruiting.
The first one is for job seekers: How to Write a Resume, Interactive Personal Branding 101. – This includes several tips [...]
Social Media Disclosure… FTC regulation or bust?
The whole FTC and regulation attempt is fundamentally flawed. As a professional, I recommend that everyone discloses points that are of a meaningful nature. If it is important enough to ask the question of whether it is important, it is important enough to disclose.
Read moreSocial Media Profiles – avoiding brand death
On the professional front, many individuals and companies are finding a lot of challenge with professional social media profiles. If you want a healthy brand online, first sit down and create a social media strategy that is in alignment with your short and long term goal. Having a coordinated plan to the way you interact [...]
Read moreReputation Management with Your Name, the ultimate keyword
The primary keywords for 90% of search engine reputation campaigns focus on “First Name, Last Name” and then the additional derivatives are added as needed. Unless we know that a specific professional is tied to a city or geographic search result, most names revolve around the following structure of keyword phrases:
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