Search Engine Branding
Social Media Public Relations - What is PR 2.0?
Many clients ask our team exactly “what is 123SocialMedia?” and the answer is longer than a ten second explanation. Our company falls into utilizing online media in coordination with other promotional types to influence different demographic groups.
Adrian Moss has an article over on his blog -New market dynamics – new style PR agency, which defines [...]
Barry Hurd | 0 comments | Continued
Business Social Media - A Domain Name Guide
On the web, your name can (and is) your reality. However naming yourself online isn’t that simple. Choosing a domain name for a business web presence is one of the most critical items in your promotional venture: your domain name will be the nexus of your business for months, years, or even decades.
There are a [...]
Barry Hurd | 1 comment | Continued
Social Media Training in Plain English
Social Media Training can be difficult. How do you tell someone about a complex idea? In the case of CommonCraft.com, they use paper and video to make complex ideas easy to understand. Over the past months CommonCraft has created some wonderful viral videos on some pretty interesting topics, and in today’s case I’m sharing the [...]
2Jul2008 |Barry Hurd | 0 comments | Continued
Online Reputation Control- Google Alerts, Google Everything
A good portion of online marketing is understanding how your professional brand is being influenced online. At some point in time, any company will be subject to having good (or bad) press coverage, customer commentary, or industry debate. Knowing that the conversation is occurring is the first part of winning the long-term battle of having [...]
25Jun2008 |Barry Hurd | 3 comments | Continued
Social Media Networking - why should I?
One of the objections I often hear from people is “I don’t have time to network online!”, but do you have time to
Professionally Network
Find a new friend
Share your ideas
Build your business
Market yourself
De-stress?
What about…
Elevate yourself as an industry expert
Establish connections in other industries
Increase the efficiency of your networking
Offer introductions to your niche-experience on a daily [...]
Barry Hurd | 1 comment | Continued
Professional Social Media Profiles
There are more professional networking and community sites today than you can shake a stick at. Yet as a professional business person, you need to have a presence on some choice locations to network with others, establish a communication channel, protect your reputation, and establish a brand for your company. In the online world, you [...]
28May2008 |Barry Hurd | 5 comments | Continued
Influential Business Thinkers - Are Gurus Evolving?
Entrepreneurial and influential business thinkers have always been a secret passion of mine. In addition to having amazing thoughts, you have to have the business acumen to take action and reach results that many people do not even perceive. The Wall Street Journal had this article about a shift in how business leaders are changing- [...]
19May2008 |Barry Hurd | 0 comments | Continued
Online Reputation Control, branding, insurance, or blind-luck?
In today’s world it is far too easy to be ignorant of your online reputation. It is even easier for it to instantly vaporize and let someone tear it into a barely recognizable brand that you will fess up to being involved with. Every blog, community site, customer review, or competitor has hundreds of different [...]
19May2008 |Barry Hurd | 3 comments | Continued
Unethical SEO - Marketing tactics that get you banned
This is an updated version to an article that I wrote last year, but needed a few revisions and placement into the 123 Learning section. As business professionals we all need to make sure that we avoid things that are “too good to be true” and uphold our moral and ethical viewpoints.
In the world of [...]
Barry Hurd | 0 comments | Continued
Seattle SEO - Search Engine Optimization - is it worth it?
So many companies are trying to get on top of Google for different keywords, and I have often pondered the great question of “is it worth it?” All too many companies want to define themselves by phrases such as “Seattle SEO” or “Seattle Search Engine Optimization” but the truth of the matter is [...]
12May2008 |Barry Hurd | 0 comments | Continued
Thank you Barry. Great article. I have always used Google Adwords and Adsense, but I really didn't have ...
Very good tips. Domain names are more important than most people realize. Especially for search engine rankings.
Jen Thomas
Research ...
Thanks for the great information Barry. Unfortunately many of my posts don't follow enough of those guidelines. 
Hey, thanks for the kind words. The points you add are important -- they help get readers to the post ...
Good post here, with some useful tips to us bloggers
Check out my blog on social networks http://facevaluebook.blogspot.com/