Weekly Learning
Social Media Keyword Tools
It is all about the keywords right? Well… not really. It is actually all about the demographics each keyword represents. When someone searches Google for “seattle real estate” you have to put yourself in the mindset of the searcher. Who searches for that phrase? It could be a prospect for a home, a real estate [...]
3Jun2008 | Barry Hurd | 4 comments | Continued
Unethical SEO - Marketing tactics that get you banned
This is an updated version to an article that I wrote last year, but needed a few revisions and placement into the 123 Learning section. As business professionals we all need to make sure that we avoid things that are “too good to be true” and uphold our moral and ethical viewpoints.
In the world of [...]
123 Learning - Social Media vs. Social Networking
What is the difference between social media and social networking?
While both of these things are definitely “social”, there is actually a huge difference in the two.
You can have social media without social networking, but today’s world you can’t have social networking without social media!
Social media is a technology type, one where the media is designed [...]
123 Guide to Linkedin
LinkedIn is currently the largest professional network where individuals connect with prospects, employers research information on new candidates, and a mix of knowledge is relayed. Currently populated by over 20 million users and growing at a million members per month, the average age of users is 41 and there is at least one executive from [...]
23Apr2008 | Barry Hurd | 5 comments | Continued
3 Common Social Media Pitfalls
Since social media has been reaching front page news for the past year (see Newsweek and Ad Age for examples), many professionals are trying to jump on the bandwagon of those who have had incredible success.
Before breaking into any detail- I will lead with the age old saying “anything worth having, is worth working [...]
Why does google suddenly hate my site?
Backlink services were probably one of the fastest growing methods for promoting a web site quickly a year ago. They used underhanded, but not forbidden, methodologies for instantly driving traffic to a new web site without actually doing any work or going through the tried and true search engine optimization practices that are search [...]
17Mar2008 | Mark Walker | 0 comments | Continued
Why does my website not rank for the keyword I want it to?
Ranking reports often provide us with lists of keywords that our web sites may or may not rank for, but the interesting thing is that they show us that we often rank for things we didn’t necessarily intend to and don’t rank for things we are trying very hard to rank for.
This is a common [...]
Write about what you know and people want to hear.
Wordpress writing advice for people who find it difficult to write articles about their business or industry.
Writing articles for your wordpress business blog often seems like an incredibly daunting task. I talk with clients on a regular basis who balk at the idea of actually writing articles that people might want to read. [...]
Social Media Writing Brainstorm
Do you ever just have that feeling that everything in your mind is blank? One of the most crucial elements of successful blogging is consistent writing over time. If more than a few days go by without some up to date writing, readers will slowly and surely stop checking your blog.
16Feb2008 | Barry Hurd | 0 comments | Continued
Effective Social Media Writing
There is no cardinal rule of how to blog or write for social media. Blogging is about providing your ideas and information in an easy to interpret manner, with the goal of opening a new line of communication. With no specific rules, there are key elements that many successful bloggers pay attention to.
16Feb2008 | Barry Hurd | 1 comment | Continued
