Featured
Corporate Social Media Reputation - How to be Dugg to Death
Corporate social media is a huge buzz phrase. A company’s brand online- through social media reputation and word of mouth marketing is beginning to have more and more weight in today’s marketplace. In the past, the saying used to be that one bad customer could relay the story to ten you never met. In the [...]
31Jul2008 | Barry Hurd | 3 comments | Continued
Corporate Social Media 101 - Intermec Reviewed
Monitoring the huge trend in corporate social media, executives around the world are testing new ways of sharing information and trying to discard some old school stumbling blocks. Many corporate decision makers are left looking at advanced spreadsheets and blindly take shot after shot in the dark (hoping they hit the mythical beast “the prospect” [...]
29Jul2008 | Barry Hurd | 1 comment | Continued
Defibrillator? How to prevent a social media heart attack.
Per Wikipedia “Defibrillation is the definitive treatment for the life-threatening cardiac arrhythmias, ventricular fibrillation and ventricular tachycardia. Defibrillation consists of delivering a therapeutic dose of electrical energy to the affected heart with a device called a defibrillator. This depolarizes a critical mass of the heart muscle, terminates the arrhythmia, and allows normal sinus rhythm to [...]
25Jul2008 | Barry Hurd | 1 comment | Continued
Social Media Public Relations - What is PR 2.0?
Many clients ask our team exactly “what is 123SocialMedia?” and the answer is longer than a ten second explanation. Our company falls into utilizing online media in coordination with other promotional types to influence different demographic groups.
Adrian Moss has an article over on his blog -New market dynamics – new style PR agency, which defines [...]
Business Social Media - A Domain Name Guide
On the web, your name can (and is) your reality. However naming yourself online isn’t that simple. Choosing a domain name for a business web presence is one of the most critical items in your promotional venture: your domain name will be the nexus of your business for months, years, or even decades.
There are a [...]
Zing bars, Biznik, Zillow, Earth Class Mail - Online Branding and Company Naming
There are a lot of things to think about when building a new company, and a variety of implications to choosing both unique or common phrases to define who, what, where, and why your business is. What does your name say… and who does it say it to?
Michael McDerment from Freshbooks wrote an excellent and [...]
Business Social Media Writing 101
Darren Rowse of Problogger fame has an excellent guest post by Dustin M Wax regarding “Nine Signs of an Effective Blog Post“. Many good writers fail to realize some of the subtle nuances in writing online (such as for blogs or online communities) and this piece by Dustin breaks down some exceptional points. For additional [...]
9Jul2008 | Barry Hurd | 3 comments | Continued
Free Google Stuff - What You Probably Never Played With
If you have ever been searching online, you have probably been on Google looking for something. If you are like most people- for hundreds or thousands of things on Google. Oddly enough, I have a question: do you have any idea what other services Google offers for free?
Over the years Google has taken an [...]
Social Media Training in Plain English
Social Media Training can be difficult. How do you tell someone about a complex idea? In the case of CommonCraft.com, they use paper and video to make complex ideas easy to understand. Over the past months CommonCraft has created some wonderful viral videos on some pretty interesting topics, and in today’s case I’m sharing the [...]
2Jul2008 | Barry Hurd | 0 comments | Continued
Online Reputation Control- Google Alerts, Google Everything
A good portion of online marketing is understanding how your professional brand is being influenced online. At some point in time, any company will be subject to having good (or bad) press coverage, customer commentary, or industry debate. Knowing that the conversation is occurring is the first part of winning the long-term battle of having [...]
25Jun2008 | Barry Hurd | 3 comments | Continued
