Social Media Articles

Social Media Public Relations - What is PR 2.0?

Many clients ask our team exactly “what is 123SocialMedia?” and the answer is longer than a ten second explanation. Our company falls into utilizing online media in coordination with other promotional types to influence different demographic groups.
Adrian Moss has an article over on his blog -New market dynamics – new style PR agency, which defines [...]

21Jul2008 |

Barry Hurd | 0 comments | Continued

Business Social Media Writing 101

Darren Rowse of Problogger fame has an excellent guest post by Dustin M Wax regarding “Nine Signs of an Effective Blog Post“. Many good writers fail to realize some of the subtle nuances in writing online (such as for blogs or online communities) and this piece by Dustin breaks down some exceptional points. For additional [...]

9Jul2008 |

Barry Hurd | 3 comments | Continued

Social Media Training in Plain English

Social Media Training can be difficult. How do you tell someone about a complex idea? In the case of CommonCraft.com, they use paper and video to make complex ideas easy to understand. Over the past months CommonCraft has created some wonderful viral videos on some pretty interesting topics, and in today’s case I’m sharing the [...]

2Jul2008 |

Barry Hurd | 0 comments | Continued

Social Media Networking, Testimonials and Professional Referrals

Social media networking is transforming how professionals connect online. A decade ago, businesses needed to form entirely new relationships with one another. It started with an outreach campaign- such as a simple magazine advertisement or shaking a hand at a cocktail party. Over time and multiple interactions, a relationship was created. In the social media [...]

13Jun2008 |

Barry Hurd | 3 comments | Continued

Social Media Presentation - How Not to use PowerPoint!

Two weeks ago I gave a presentation for The Executive Network of Seattle… and with my technical background and the subject matter at hand I think everyone was expecting some flashy PowerPoint slideshow with bullet points, animations, flashing lights, and statistical information. I didn’t do that. I actually went to the effort to present my [...]

6Jun2008 |

Barry Hurd | 2 comments | Continued

Business Social Media Fundamentals - What are they?

I receive several inquiries a week about what “social media” is. Unfortunately the real question most of them want to ask is “what is business social media?” or “how do I drive my business with social media?” Understanding all of the terminology and clutter surrounding emerging online tools and social trends [...]

3Jun2008 |

Barry Hurd | 0 comments | Continued

Bellevue MIT event - The Business of Public and Personal Data

If you missed the announcement on several other sites, the MIT Forums of the Northwest is having a great panel on Wednesday night (June 4th) - MIT Event - The Business of Public and Personal Data. Any business professional, especially communications and public relations decision makers should be looking at this information and forming some [...]

2Jun2008 |

Barry Hurd | 0 comments | Continued

How Often Should You Update Social Media?

This is probably one of the most commonly asked questions I receive - “How often should you update social media?” and it often leads to a slightly raised eyebrow and the answer of “it depends on who you are talking to.”
When you are using social media, you are actually speaking to a minimum of three [...]

21May2008 |

Barry Hurd | 1 comment | Continued

Enterprise Social Media Measurement and Analysis

I receive plenty of feedback from peers in the social media space about “reporting and analysis” of the metrics behind online conversations. How do you measure buzz, authority, perspective, bias, trending, cost? All of the above? A mixture of it all?
Regardless of what you measure, with social media the latest information is the most relevant. [...]

14May2008 |

Barry Hurd | 0 comments | Continued

Social Media Measurement and Brand Control

If you don’t know what social media and social networking is, stop here and read this.
If you are asking yourself, What is social media measurement? Read on.
Social Media Measurement usually refers to tracking online communications and networking patterns that occur on blogs, podcasts, videos, social communities, and the various commentary that exchanges between them. Many [...]

12May2008 |

Barry Hurd | 13 comments | Continued