Business Twitter Resources – Best Collections

There is not a day that goes by without someone asking me “what is Twitter” or “how do I use it?”
Rather than write an entirely new resource, I am simply going to point you towards the “best of the best” resources for Twitter. The key to Twitter that you need to keep in mind during [...]

What is Twitter? Learn today, maximize now.

Yesterday I had a room full of marketers asking me to describe what Twitter was, why it functions, how to use it for business, and how to leverage your time. As a follow-up for everyone in that presentation, here are a list of resources for learning more about Twitter:
Per Wikipedia “Twitter is a social networking [...]

Business Twitter Tools and Ideas- optimize your workflow and thoughts.

Top Twitter tools to go along with some strategic thought: social media experts often forget that A LOT of our conversation happens in an “expert bubble”

Business Twitter Tools – Nine Gifts for Christmas

Everyone keep asking me – What does Twitter do for Business? Today’s post is a combination Christmas gift / educational piece to go along with Monday’s gift of syndicating content with social media.

This list includes a variety of tools I use for 123SocialMedia and client projects. If you have some extra tools that you have [...]

Social Media Measurement- Metrics, Analysis, Growth, and Adoption

Social Media Measurement is a very complex and strategic process which is absolutely meaningless without an end objective or frame of reference to work with. In many business applications, such as corporate or enterprise brand campaigns: begin with educating yourself on the ideas around social media and open yourself to “thinking big” so that you [...]