The staff at 123 Social Media has done a variety of consulting projects over the years, and our niche of marketing is constantly evolving into new and unchartered territory. The world of social media has presented a variety of new challenges to business of all sizes, both by the simply evolution of technology and the cultural adoption of message, brand, and image. You can see some of the categories of consulting we have worked with before:

• Professional and Business Online Branding: with a list of ever-growing social media sites, profiles and social interaction about your brand become a valuable tool for establishing a presence online. Read this article on social media profile marketing as an introduction to this developing technique.
• Reputation Control: with so many conversations happening, understanding how your reputation affects your professional image is critical. Whether sites like Digg are voting about stories about your business, a local directory is rating your services, or a disgruntled employee has something witty to say about a day near the water cooler can change how people find you online. This article on 10 steps to reputation control helps identify how to avoid some common issues.
• Marketing and Conversion Site Audits: every site and business has different goals and varying audiences. Understanding the trends of users on your sites - where they came from, how they make decision, and what they are looking for is critical to maximizing your return on investment. Understand that social media leads are not created equal.
• Launch Planning: just like with public relations, you only have one shot to pull off most social media campaigns. Defining a strategic action plan from concept to execution avoids many fatal mistakes. We play well with other traditional PR and marketing teams, helping to detail how a launch interacts with the online audience. Understanding the conversation is a good place to start.

CONSULTATION

We offer an initial consultation for free, but recommend that you opt-in for a full consultation, question - answering session by phone or in person. 123 Social Media has the ability to help clarify your needs, establish your goals, review your market, and provide a strategic recommendation for a variety of online social media items. Our consulting projects are usually between 2-3 hours of work, and fully credited towards any larger projects that utilize services from 123SocialMedia (note, we recommend the best solution for you- which may or may not be provided by us depending on your niche and goals)

Some items we can help with

• Protecting your online brand and reputation.
• Maximizing the usage of your intellectual property.
• Increase prospect, client, and employee communication using social media.
• Evaluate methods of monetizing your online presence to create revenue instead of cost.
• Participating in conversations on your behalf.
• Establishing policies to control and manage participation in employee media.
• Build project or company specific social media platforms, ranging from blogs, wikis, and online communities.
• Educate your staff on effective uses of social media.
• Create social media assets that appreciate and grow, rather than depreciate and shrink.
• Plan effective search engine marketing campaigns leveraging social media conversations.

Thank you for browsing our site, conversing with us in our forums, and reading the articles by our staff. You can find a lot of details about our mindset, experience, and direction simply by absorbing what we do on a daily basis.

We are always happy to discuss how we can work together by phone or e-mail.