Influencer Analysis, offering new connections
I am really happy to announce that the service team at 123 has been developing our solutions into more robust offerings every day, the latest being our new Influencer Analysis consultative service.
What is Influencer Analysis?
In a nut shell, it is the ability to notate what individuals or groups are ideally placed to affect certain conversations. These conversations can be product or industry specific, ranging from corporate bloggers to consumer reviewers.
Our staff believes that influencers affect far more than just product sales. Influencers could be internal to your company or may represent researchers who are analyzing where to place investment dollars. In today’s marketplace, knowing how these conversations transfer into business objectives is a critical challenge. For larger businesses, having a strategic map of the top ten to twenty influence groups pertaining to your business opens up huge opportunities and avoids potential risks. Read more
5 Social Media Events: Olympics, Superbowl, State of the Union, Grammys and Oscars
As technology and life intertwine, we are beginning to see more instances of large scale events integrating the live experience with the digital audience. Understanding the cross-over points between the real world and digital world all of us now live in helps connect us as individuals and as groups. We encourage you to look at the five case examples below, each using a variety of methods to collect audience generated information and leverage it as a digital asset.
We wanted to highlight the following events:
- 2010 Winter Olympics
- 2010 Superbowl
- 2010 State of the Union
- 2010 Grammys
- 2010 Oscars
All five of these events are block-buster events, giving us a wonderful idea of methods and tactics that can be utilized for live events at a variety of different levels. They also begin to address some of the connected benefits presented by audience groups, ranging from user demographics and market information (*SIDE NOTE: if you strip out the huge marketing / buzz budgets related to these five events, social media can also provide a tremendous amount of collaboration and participatory exposure.)
Microsoft BING Maps, why we love the net
Just yesterday, Microsoft BING Maps was unveiled at the TED Conference. Once you get used to the controls, the detail and user experience exceeds similar services such as Google Maps and excels in “placing you there”
Microsoft is clearly making improvements around concepts of using digital cloud data (the images for BING Maps come mostly from Flickr) and integrating all the data into a worthwhile experience.
Take a look, let us know what you think.
Social Media Disclosure… FTC regulation or bust?
This morning I was reminded by an e-mail that WOMMA (word of mouth marketing association) is looking to form some additional guidance on social media disclosure, revolving around the FTC decision. WOMMA has an active thread regarding the social media feedback being collected to generate the framework.
I warn you, this is a food-for-thought article that asks some big picture questions and deals with multiple technology points.
It is not for the feint of thinking (technically speaking.)
I find the whole FTC and regulation attempt fundamentally flawed. As a professional, I recommend that everyone discloses points that are of a meaningful nature. If it is important enough to ask the question of whether it is important, it is important enough to disclose.
The problem becomes that disclosure guidelines are really incapable of measuring the most valuable point: relationship worth. Read more
Business Development Blogs, social media helps connect the dots
We have a lot of different readers on this blog, so to appease the business development professionals who visit regularly I wanted to highlight some bloggers who are dedicated to selling. If you want to brush up on your selling skills, all three of the following authors can give you some both great strategies and helpful tactics for enhancing your results. Read more
