Search is always changing.
A lot of our clients are always asking the base question: how does search work?
I’ve gone into the bullet list of search engine optimization, how it compares to newspaper advertising from fifty years ago, or even why people do it. Yet my version only connects for a specific audience… and Google has been kind enough to create this video (so you can get it straight from the horses mouth)
A guide to media types
As our team is working on various projects, I have personally been working on some FAQs about media types and the elements surrounding them.
As part of that effort, you can visit my personal blog @ barryhurd.com to read up on some educational items that didn’t make it into the 123 site. This series of articles will continue on my personal blog an I’ll make sure to include a recap for readers here at 123socialmedia.com.
If you have any questions regarding this line of discussion, please feel free to leave commentary on either blog.
Different Media Types, Part One : introduction to the core five media types (traditional, digital, mobile, social, hyper)
Media Influence, the elements of communication : introduction to the basic eight elements of media.
What is Owned Media ? Employee conversation, client records, company brand.
What is Bought Media ? discussion of advertisements and paid marketing.
What is Earned Media ? ranging from word of mouth, to niche expert reviews.
What is Syndicated Media ? a description of anything and everything that will end up in places you never expected.
Social Media Strategies – Influencer Outreach in 10 steps
As individuals and communities evolve into the social media space, it becomes crucial to understand where and when people are talking right now, and if there is a trend in how they are talking about a subject or industry.
Social Media is not a singular conversation. There is no singular person controlling the buzz and there is no singular tool that gives you understanding of every topic.
The core problem is that the number of channels creating information is immense: there may be a discussion on topics that interest you on a blog, in a newsgroup, on Twitter, YouTube, or various mobile applications. While those conversations are all happening online, they all use different technology. If you related this to the real world: you would need different tools to monitor television, radio, newspapers, coffee shops, cellular phone calls, and every cocktail party conversation. Read more
EVENTS: Social media training in Seattle, Bellevue, Bainbridge & Portland!
A lot of professionals in my network have asked about attending one of my education presentations, here are some upcoming opportunities that are on different tactical applications of social media. If you have anyone in your network interested in some of these event topics, please pass along the info!
May 24th – Using Social Media in Political Campaigns (Bellevue)
Hosted by the Master Builders Association of King & Snohomish County
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The annual MBA campaign training school for candidates, activists and interested citizens. Learn how to use social media and digital information to plan a campaign, target a district or city, communicate with your voters, recruit and mobilize volunteers and (finally) pay for it all.
June 2nd – Growing Business Partners with Social Media (Seattle)
hosted by Washington Technology Industry Association and Disney Interactive
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This session is about identifying “core partners” in a digital marketplace. It examines the best practice strategy requirements for coordinating with friends and industry partners, methods to find new channel partners, and tactics to leverage against competitors in the market. Attendees will be used as real-time case examples: identifying synergies and common goals that allow both teams and individuals to coordinate budget effective tactics.
June 3rd – Digital Reputation, Why Your Name Matters Most (Portland)
BuzzRE Portland, sponsored by HomeQuest and Mrealty
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As real estate professionals, reputation is tied to everything you do: from generating leads and holding open houses, to shaking hands and working with premiere financial intuitions. In the digital world, your “reputation” defines first impressions and affects how existing connections interact with you. Attendees will learn methods of defending this important name based reputation space, as well as positive ways of generating business using pro-active strategies.
June 4th – Identifying the Unseen, how to identify your Bigfoot from digital tracks (Bainbridge)
Bigfoot Northwest Social Networking Conference – Sponsored by Washington State Chamber of Commerce and Mashable
MORE INFO
In real life, forensic evidence draws a picture of things we can’t see. In the digital world, analytics and personal user data draws a picture about everyone on the web. This digital footprint tells us who is interested in your service and gives you the ability to learn more about potential clients, grow existing clients more effectively, and maximize online audiences using search sites like Google and Yahoo, to online review sites such as Yelp and Citysearch.
EVENT: Growing Business Partners with Social Media
Social media isn’t about buzz. Social media is about relationships and understanding.
On June 2nd, join the Washington Technology Industry Association and 24 other business professionals as we detail actionable steps for growing business partners in the online space. The group will be led by Tim Reha and myself, with several of our staff on hand to examine case by case steps that you can use today.
Space is limited to 25 attendees to make sure everyone has personal, hands-on treatment and access to individual Q&A
Special thanks goes out to Disney Interactive Media for hosting the event.
