While social media has earned its fair share of attention for marketing exposure, businesses with large employee groups have been ignoring invaluable assets already on the company payroll.
As experienced social media trainers and digital business executives, our team researches the layers within your organization to discover who is most capable of implementing successful new media strategies and we align those efforts with departmental and regional business goals.
This gives companies the benefit of using rich experience within employee teams, while tactically locating individuals and groups that can be brought up to speed on best use practices that support business objectives across the footprint of the organization.
Why is this critical to your business?
Rather than spend effort trying to influence people using traditional marketing dollars, current employees and the social networks surrounding them are inclined to help themselves by helping you (assuming they like working for you!)
This inherent feeling of support and involvement is priceless. If you enable the employees who love your business and are committed to its future, you begin to realize how priceless strategic and tactical online support from them really is.
Employee activation allows businesses to leverage multiple ROI points that include
- Marketplace evangelism
- Employee recruiting
- Worker satisfaction
- Social and search marketing
- Increased intellectual property
- Faster problem solving
- Career growth opportunities
- Shared knowledge management
- Superior marketplace intelligence
Other types of social media activation:
- Evangelist Activation – (consumers, fan clubs, industry experts)
- Partner Activation – (vendors, clients, industry peers)
- Event Activation – (tradeshows, conferences, partner events)
- Employee Activation – (executive, management, department, family)
