Evangelist Activation

If you have a great product, service, or team – chances are there are plenty of ‘evangelists’ who love what you do for a whole variety of reasons.

Evangelists are unique in the idea that they aren’t paid by your organization or don’t necessarily have a monetary reason for supporting your business; they simply love it. Perhaps an inventive use of your product changed their life somehow, or that they believe you mission statement is simply perfect.

Examples you’ve seen include

• NASCAR fans sleeping in the parking lot
• NFL Fans buying tickets a year ahead of time
• Athletic enthusiasts wearing NIKE logos
• Charity supporters wearing T-shirts and baseball caps
• Apple fans proudly being “Mac People”

The core problem is that the most vocal evangelists often lack the tools and knowledge to effectively use new digital communication trends to support you. Our evangelist activation relies on our deep understanding of social media training and digital promotion.

Why is this critical to your business?

Evangelists want to support you, but need to be guided with a strategic plan and helped with tactical techniques.

If someone loves what you have to offer there isn’t a budget bid enough that could buy that type of support, personal interest, and true good faith effort. Evangelist are often willing to ‘go above and beyond’ what the common consumer would consider.

Evangelist can often be rewarded with recognition and involvement. The sense of reward an evangelist is seeking is based on love of what they like, not how much money it will make them.

Evangelist activation allows businesses to leverage multiple ROI points that include