When developing online strategies, we research multiple layers of audience members to determine who is leading the marketplace conversation.
The Influencer Analysis process is six to twelve weeks long, covering three major phases:
- Process and goal mapping: in this stage we work with decision makers to create the proper list of needs vs. wants, keeping business goals top priority.
- Data collection and influencer ranking: using all of our amazing tools and insight, we scour through the billions of data points and probe into resource pools to identify and qualify top candidates.
- Strategic plan and training handoff: we take the qualified list of influencers, scale against internal and external project capabilities, and create a framework for connecting.
The end result of our process is a detailed influencer guide, providing the information needed to reach the top 25 to 200 individuals pertinent to project goals. This includes the identification of unique assets for each influencer, noting areas of opportunity and risk associated with each individual.
Typical influencer guides cover ten to fifteen general criteria of scoring, with an additional five to ten industry and project specific criteria established during our process and goal mapping phase.
These guides are often used as strategic launching points for both short term tactical projects, as well strategic resources for long term business goals.