Conversations are happening about your business, whether or not you endorse them.
If you have a great reputation and brand, you probably understand the value of protecting that asset to your company. For any business with prospects or clients online, a reputation asset can “make or break” any size company. Prospects want to find relevant information about you, develop trust based on other relationships your business has, and are becoming more savvy to researching purchases on all levels of transactions.
If you don’t know what professional image is portrayed online, take a quick visit to Google and search for some related terms: your business name, your executive team, your brand products, etc.
If there are negative results on the first page, you have a problem that probably will get worse with time.
If you don’t have negative results, do you know how easy/difficult it is to get one to show up?
123 Social Media develops reputation and brand management campaigns that influence how these results impact your business. Our projects start at a $2500 monthly level with a three month minimum commitment.
During any reputation and brand campaign, our team acts as a public relations group to manage your company reputation. This may include building a brand from the ground up, developing strategies to protect existing ones, or purposely working to remove negative commentary from online results.
Our reputation campaigns:
- Begin with reviewing what your current online reputation is and how that is affecting your business model.
- Creating a strategy to protect and repair your reputation.
- How to tactically use your online reputation to grow your business.
- How competitors brands/reputations interact with yours.
In most instances, our work is done “behind the scenes” and the audience at large will not know you have hired an outside public relations team to handle your online presence. Such reputation campaigns can include interacting and coaching on a variety of points such as:
- Launching Blogs
- Keyword Terms
- Community Interaction
- Review Sites
- Employee Policy
- Customer Service Policy
The three primary reasons to use our reputation services:
- Building a Reputation – Developing businesses that are interacting with online audiences can see a severe change in how difficult or easy it is to reach prospects through the web.
- Maintaining a Good Reputation – Any company that has a good reputation needs to defend it. Negative reviews, competitive companies, and disgruntled web surfers have a technical ability to ruin years of hard work overnight. In this scenario, online reputation management is very similar to using online reputation insurance to protect a valuable asset.
- Repairing Bad Reputations – A bad reputation online can significantly increase the cost of doing business both offline and online. Many customers and prospects use the web to research companies they do business with, and strategically repairing a bad reputation can quickly have an impact on your bottom line.
Why is there a three month minimum?
Working within search engine rules requires a strategic approach that helps your company over time. Performing “quick and dirty” repair that doesn’t abide by search engine policies can result in having negative long term impacts to your business. Our projects also interact with your real business model, meaning that changes to online results need to filter through your sales and marketing cycle (which can be hours, days, or months) during which time we are constantly working with your team to position your company for best results.
Read these articles to start examining your own brand:
Social Media Measurement and Brand Control.
Can the Web Destroy Your Business? Yes it can.
Online Reputation Control, branding, insurance, or blind-luck?
