Other Recent Articles
Zing bars, Biznik, Zillow, Earth Class Mail - Online Branding and Company Naming
There are a lot of things to think about when building a new company, and a variety of implications to choosing both unique or common phrases to define who, what, where, and why your business is. What does your name say… and who does it say it to?
Michael McDerment from Freshbooks wrote an excellent and [...]
Business Social Media Writing 101
Darren Rowse of Problogger fame has an excellent guest post by Dustin M Wax regarding “Nine Signs of an Effective Blog Post“. Many good writers fail to realize some of the subtle nuances in writing online (such as for blogs or online communities) and this piece by Dustin breaks down some exceptional points. For additional [...]
9Jul2008 | Barry Hurd | 3 comments | Continued
Free Google Stuff - What You Probably Never Played With
If you have ever been searching online, you have probably been on Google looking for something. If you are like most people- for hundreds or thousands of things on Google. Oddly enough, I have a question: do you have any idea what other services Google offers for free?
Over the years Google has taken an [...]
Social Media Training in Plain English
Social Media Training can be difficult. How do you tell someone about a complex idea? In the case of CommonCraft.com, they use paper and video to make complex ideas easy to understand. Over the past months CommonCraft has created some wonderful viral videos on some pretty interesting topics, and in today’s case I’m sharing the [...]
2Jul2008 | Barry Hurd | 0 comments | Continued
Online Reputation Control- Google Alerts, Google Everything
A good portion of online marketing is understanding how your professional brand is being influenced online. At some point in time, any company will be subject to having good (or bad) press coverage, customer commentary, or industry debate. Knowing that the conversation is occurring is the first part of winning the long-term battle of having [...]
25Jun2008 | Barry Hurd | 3 comments | Continued
Social Media Networking - why should I?
One of the objections I often hear from people is “I don’t have time to network online!”, but do you have time to
Professionally Network
Find a new friend
Share your ideas
Build your business
Market yourself
De-stress?
What about…
Elevate yourself as an industry expert
Establish connections in other industries
Increase the efficiency of your networking
Offer introductions to your niche-experience on a daily [...]
Alltop News Aggregation
Keeping track of millions of news sources is increasingly difficult, especially if you are not a tech savvy user of the web and don’t know how to effectively browse for information. In many cases, sites like 123SocialMedia and others are becoming information aggregation points where experienced professionals like our staff choose to inform our readers [...]
21Jun2008 | Barry Hurd | 1 comment | Continued
Social Media Networking, Testimonials and Professional Referrals
Social media networking is transforming how professionals connect online. A decade ago, businesses needed to form entirely new relationships with one another. It started with an outreach campaign- such as a simple magazine advertisement or shaking a hand at a cocktail party. Over time and multiple interactions, a relationship was created. In the social media [...]
13Jun2008 | Barry Hurd | 3 comments | Continued
Blogging Like a Kid
At some point, we all realize that we have no clue. We are kids that don’t even know how to play. Yet then we pick up the ball, bounce it a few times, and fairly soon we are making new friends.
I’m sure we are all experts in various things- one of my strengths is writing. [...]
Social Media Training with Joe
My friend Joe Hage and I did a marketing workshop last night for a small group of professionals. Normally hosting a marketing workshop wouldn’t be a noteworthy event, but in this case it is a wonderful case example of starting a connection using social media and developing into a trusting business relationship.
Who is Joe Hage?
As [...]
