Partner Activation

As business evolves your opportunity to work with other business partners increases. Partners can take the form of resellers, vendors, agencies, industry businesses, or even geographic organizations.

In previous years businesses turned towards organizations such as the Better Business Bureau, Chamber of Commerce, and industry communities to support common interests.

In the digital world these communities and organizations have often fallen behind the times and lack the leadership to tactically leverage emerging technologies. Traditional business partners have the opportunity to examine entirely new ways of supporting each other from a digital perspective, including such things as:

• co-op marketing
• shared market intelligence
• coordinated press releases
• strategic search engine optimization
• process / lead hand-off

Why is this critical to your business?

Partner activation has the ability to share common educational and learning resources. As hundreds of new online tools and techniques appear each month, business partners can collaboratively analyze and share opportunity and risk testing. This enables businesses to minimize learning costs and accelerate through educational delay.

Partner activation also comes with the benefit of sharing common costs. There are hundreds of tools and subscription services that don’t make sense for any particular organization to license independently, but have tactical benefits for short term usage or project based testing. Professionals within each partner business have an invaluable knowledge pertaining to previous projects they’ve done and what tools worked: an asset that may only be used a handful of times within the organization (but an asset that other business partners may find priceless.)

Partner activation allows businesses to leverage multiple ROI points that include