123 Social Media focuses on developing educational and training programs to help businesses maximize results across multiple business channels. We also regularly work with technology and service vendors to integrate new processes into a business team (new micro sites, marketing campaigns, etc)
As a boutique, hands-on partner, we deliver customized solutions based on expert market insight and cutting-edge leadership.
Social Media Training - With so many changes affecting businesses today, we provide a full-spectrum consultation and training regiment that can tactically examine specific team goals within your business. This allows you to mobilize internal resources on revenue driving tactics and accelerate through costly learning curves.
Digital Strategy — Our team includes leading subject matter experts and provides best-practice insight with assessment, process flow definition, communication mapping, project frameworks and business metrics. Having a business online is not just about building a website with search engine optimization, but understanding how online communication affects your whole business.
Competitive Intelligence - Competitive intelligence begins with simple questions around analysis and measurement, along with strategic review and tactical recommendations. Our expertise details where competitors are both succeeding and failing, allowing you to make decisive strategy changes to take advantage of market opportunities.
Online Analytics & Analysis — Find out how people really use the web. Discover if landing pages are detracting from your opportunities, if customer segments need to be defined, whether competitors are beating you to the prize, and where new market revenue exists.
Reputation Management - Having overcome many unique challenges in online reputation, we know that it is not a simple concept. In fact we know that it crosses over multiple layers of technical and social behavior: including sales, investor relations, search engine optimization, social media conversation, and business process.