Regardless of your company size, social media policy and the way your team communicates with audiences online is critical to the success of your business.
As the size of the company increases (such as publicly traded or global brands), you need to recognize multiple layers of risk and opportunity through-out your organization.
123 Social Media allows business leaders to create pro-active social media policy, understand how to engage supporters with positive social media guidelines, and strengthen areas of revenue with in-depth social media training programs.
This three tier approach enables executives to understand what types of digital assets can be created within employee and evangelist groups, while protecting valuable brand and corporate assets that may have regulatory, legal, or compliance issues affecting revenue, human resources, or investor relations.
We always believe in this simple starting points:
Treat others as you would like to be treated.
Add value to your consumers, your industry, and your business.
Be respectful, professional, and courteous.
Provide insight, expertise, and relevant conversation.
Communicate ethically and morally in support of your professional goals.
Additional Reading
Social Media Policy – 5 essential questions to ask
Social Media Policy and Corporate Management
Social Media Guidelines and Employee Evangelists