To help some of our readers I’ve collected a list of training articles that I have written over at BarryHurd.com that detail some of the core elements around types of media and how the interact in both the offline and online world.
I typically add an additional article about once a month to this list in an effort to create a holistic resource to raise the common understanding of what ‘social media’ is and is not. This series of social media training documents is also a go-to list of ideas when I am researching client projects or developing tactical plans.
If a ‘social media’ whitepaper, platform, or strategy cannot address how the following elements interact with my current business environment, I have to undervalue the holistic portion of the new elements I am considering.
My overall statement:
As a business professional I don’t support, endorse, or recommend the various “light and fluffy” whitepapers and reports that can’t appropriately address fundamental business impacts.
I also don’t appreciate it when someone is led down the ‘path of no return’ without having an idea of where they are heading first.
With that said…
The following documents were written to help give you a holistic idea of multiple elements and advance your understanding of core building blocks that can be used to strengthen an affective digital business model.
I hope they help you ask the right questions that will lead you to the answers you need.
- Different Media Types, creating a guide and map
- Media Influence, the Elements of Media
- What is Transmedia?
- What is Syndicated Media?
- What is Hyper Media?
- What is Earned Media?
- What is Bought Media?
- What is Owned Media?
- Social Media Infographics – Consolidated Media
- Understanding information spikes around live events
If you find any of the articles interesting and helpful,
please remember to like/retweet/share!
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