5 Enterprise Social Media Questions
As part of our “40 Enterprise Social Media Questions” whitepaper, here are five core questions that larger organizations need to consider when planning out a social media initiative. Here at 123 we don’t make the mistake of grouping social media simply into the marketing function and our larger set of questions starts opening conversation about [...]
Continue Reading →Corporate Social Media: Business Case, ROI, Benefits
Corprate socail media touches a wide variety of silos within larger organizations. The following corporate social media videos from our friends at Salesforce.com provide a straight-forward overview of how social media elements can tie into a larger organization. Take a few minutes to watch these three videos for a ‘no nonsense’ view of basic business [...]
Continue Reading →Social Media Policy Videos
Social Media Policy involves a wide range of guidelines, recommendations, regulations, compliance, and best-practices for corporations today. The following social media policy and guideline videos provide a simple way to educate yourself (and your team) by simply watching five to thirty minutes of sample policy videos from organizations around the globe. If you know of [...]
Continue Reading →Corporate Social Media: recruiting, management, reputation, training
We’ve been in a debate (we call it creative brain-storming) here at 123 defining the areas where business leaders need to have concern and optimism regarding technological and social innovation. This is an open-for-debate series of questions and statements that we have found to be consistent and very well grounded in business process modeling. We [...]
Continue Reading →Corporate Social Media and finding Digital Partners
After presenting this topic at Disney Interactive, I wanted to share some insight to maximizing your efforts with social media and the business partners you work with. One of the most neglected areas of digital development is partner outreach and support. In many cases your company has undergone extensive conversations with key businesses supporting your [...]
Continue Reading →Internal Social Media Issues
When examining how businesses can utilize social media, many professionals forget to examine low-hanging fruit that is already within and organization. The following tips will help you think about activating employee social media efforts so that you can monitor, manage, encourage, and grow your business. Try to adopt some simple ideas: Don’t get lost in [...]
Continue Reading →Social Media Training Strategy
What this article covers: social media training includes a variety of business impacts outside of the marketing and sales channel. To help understand part of this issue; think about the multiple channels of communication that social media affects and how those components relate to your traditional business process. In many cases this is best understood [...]
Continue Reading →
