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Social Media FAQs

We have been receiving so many inquiries about social media that I have decided to create a frequently asked questions document. In sorting through many e-mails, chat logs, conversations, and the social media space itself… I began wandering across a variety of amazing answers to these very problems. So in the culture and mindset of [...]

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Social Media Measurement – Blog Analysis – Social Media White Paper

I found a Forrester slideshow that detailed some results from several blogs they own: including Web Strategist, the Interactive Marketing blog, and Groundswell.
While not a “white paper”, page 11 is an interesting metric that I haven’t seen elsewhere- roughly 70% of the readers subscribe through RSS. This is a very high percentage that I have [...]

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