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Cash4Gold – 72 Hours Later, Dugg to Death

On Sunday night I wrote a piece about Cash4Gold making a critical error in purchasing a Superbowl ad without first cleaning up online reputation. Three days later, Cash4Gold’s reputation and brand has journeyed into the mouth of hell and doesn’t look like it can be salvaged.

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Social Media Demographics and Analytics 2008 – 2009

UPDATE: If you are looking for 2009 to 2010 social media demographic information, visit our editor’s personal blog and get access to our free 20 page social media demographic report!
2008 proved that social media isn’t just for teenagers. More and more professionals and businesses are finding new ways of using social media tools and understanding [...]

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Social Media Questions – preventative wasted budget guidelines

It is wonderful that so many people are re-examining budgets and moving dollars into social media, but I am amazed (and alarmed) at the number of old-school marketing and public relations agencies leading good clients “right into the mouth of hell”
It may sound sexy to charge head first into a campaign: you could launch a [...]

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