CMO Communicator Education – get some here.

I was browsing through resources for marketing professionals and found several interesting slide decks that were worth a few minutes of a communicators day. Do yourself a favor and actually engage these with your full thinking cap on.
CMO Survey – February 2009 Highlights and Insights

Social Technographics Explained (older, but needed info)

2009: A New Year In [...]

PR reputation “Little Black Book”- What is a client list worth? Part I

Agencies unknowingly placing client lists online, listing points of contacts that were often several layers past “the gatekeepers” at major corporations around the globe.

Social Media Benefits – Marketing comes with a Warning Label.

I was browsing Mashable (What are Benefits of Social Media Marketing) this morning and spotted a chart from eMarketer that really highlighted some important disconnections happening in the social media and mainstream marketing industries.
One of those disconnects is that “Customer Engagement” and “Customer Service” were at two ends of the same chart. Social Media Customer [...]