Reputation Management with Your Name, the ultimate keyword
The primary keywords for 90% of search engine reputation campaigns focus on “First Name, Last Name” and then the additional derivatives are added as needed. Unless we know that a specific professional is tied to a city or geographic search result, most names revolve around the following structure of keyword phrases:
Read moreSocial Media Strategy – Sesame Street gets it, do you?
Out of the thousands of social media communicators online, I find it ironic that one of the most successful adopters of the social media toolset has been Sesame Street. Of all the CEOs and executives in the world, Big Bird and the Cookie Monster seem to have figured out how to drive the Sesame Street [...]
Read moreGlenn Tilton & United Airlines Brand Attack – by pilot Union.
Professional brands have always been subject to attack in the media, but until recently there have not been too many options for creating your own news channel to use as platform for staging complaints. A few days ago Robert Mark from JetWhine.com covered “United Pilots give Tilton a Kick” based on United Airline pilots launching [...]
Read moreOnline Reputation Control- Google Alerts, Google Everything
A good portion of online marketing is understanding how your professional brand is being influenced online. At some point in time, any company will be subject to having good (or bad) press coverage, customer commentary, or industry debate. Knowing that the conversation is occurring is the first part of winning the long-term battle of having [...]
Read moreIntelius Social Media and Search Branding
There is a lot to be said about the power of branding your company online, but also understanding how that branding is perceived and accepted. Search engines are one of the key methods that you are found online, yet what kind of information can you find about a business with online search engine knowledge?
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