Vanity URLs – Facebook, Twitter, Linkedin and more…
Having one profile doesn’t cut it these days. When someone searches for you, they are going to be exposed to 10+ results on the first page search.
Read moreBestBuy: Barry Judge, Chief Marketing Officer who gets it.
I have conversations with Chief Marketing Officers on a weekly basis that often “don’t get it.”
If you need an “executive viewpoint” on social media that is clear and on-target, watch Barry’s video below (other Barry, not me!)
Online Reputation Control- Google Alerts, Google Everything
A good portion of online marketing is understanding how your professional brand is being influenced online. At some point in time, any company will be subject to having good (or bad) press coverage, customer commentary, or industry debate. Knowing that the conversation is occurring is the first part of winning the long-term battle of having [...]
Read moreProfessional Social Media Profiles
There are more professional networking and community sites today than you can shake a stick at. Yet as a professional business person, you need to have a presence on some choice locations to network with others, establish a communication channel, protect your reputation, and establish a brand for your company. In the online world, you [...]
Read moreCan the Web destroy your business? Yes it can.
Your professional image, whether that of your personal information as a person or that of your company’s information- is critical to how your business will evolve in the future. Many companies and professionals have allowed themselves to fall prey to losing control of their own identity online. This can occur through simple things such as [...]
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