Search is always changing.
A lot of our clients are always asking the base question: how does search work?
I’ve gone into the bullet list of search engine optimization, how it compares to newspaper advertising from fifty years ago, or even why people do it. Yet my version only connects for a specific audience… and Google has been kind enough [...]
Search Engine Tools, useful resources
This is a list of some of our favorite FREE search engine tools. Make sense of critical information defining how you (your brand and company) appear to online audiences.
Read moreCanonical URLs – what are they?
Many communication agencies are asking “what is all this search engine stuff about?” and in a question today from MyRagan Public Relations forum, a member asked “what is a Canonical URL?” I decided to break down the simple reasons why such a basic thing is so critical. This is a VERY common thing that communication [...]
Read moreSocial Media Checklist – Guide to checking online checklist!
We all have checklists right? If you are exploring the social media space there are plenty of helpful and informative posts regarding how to improve your social media efforts in 2009. I’ve decided to lead off the list here with two of the more popular lists here on 123SocialMedia, followed by a horde of additional [...]
Read moreSocial Media Questions – preventative wasted budget guidelines
It is wonderful that so many people are re-examining budgets and moving dollars into social media, but I am amazed (and alarmed) at the number of old-school marketing and public relations agencies leading good clients “right into the mouth of hell”
It may sound sexy to charge head first into a campaign: you could launch a [...]
