Our team spends a lot of time on the net looking for easy to use and self-explanatory tools for our readers. If you are working on search engine optimization, one of those FREE tools is LinkVendor.

LinkVendor offers a very robust series of different metrics about a site.

It checks for Wikipedia entires, DMOZ (large open web directory), Alexa, Google PageRank, Keyword Position, etc, etc, etc. It has roughly twenty tools presented on a nice clean page, which product fairly understandable results that you can take action on.

These tools are not just for your site. When you are expanding your online promotional efforts- keep a list of five to ten competitive or like-minded sites. Compare the numbers and information on those sites that can help you identify where relevant traffic and prospects are. You will usually find that competitors have spent thousands of dollars gathering competitive intelligence about your marketplace and that information is freely available on the web. When you become rich and successful with your own project, you can send them a thank you note for providing all that wonderful information.