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Glenn Tilton & United Airlines Brand Attack – by pilot Union.

Professional brands have always been subject to attack in the media, but until recently there have not been too many options for creating your own news channel to use as platform for staging complaints. A few days ago Robert Mark from JetWhine.com covered “United Pilots give Tilton a Kick” based on United Airline pilots launching [...]

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123 Social Media – 100 Days Later.

The team at 123 Social Media wants to reach out and say “Thanks!” for a warm welcome. In one-hundred days since our launch we have grown to July being at almost 10,000 unique visitors thanks to our readers from around the world and a lot of effort on our team.
As we have grown, a good [...]

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Corporate Social Media Reputation – ePerks or eJerks?

So many corporations are jumping into the social media space that a small few are defining exactly what you should (and should not) do. Today we are going to look at ePerks.com, a real estate web site that is a lead generator for real estate agents. Looking at the overall reaction that has occurred over [...]

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Defibrillator? How to prevent a social media heart attack.

Per Wikipedia “Defibrillation is the definitive treatment for the life-threatening cardiac arrhythmias, ventricular fibrillation and ventricular tachycardia. Defibrillation consists of delivering a therapeutic dose of electrical energy to the affected heart with a device called a defibrillator. This depolarizes a critical mass of the heart muscle, terminates the arrhythmia, and allows normal sinus rhythm to [...]

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Online Reputation Control- Google Alerts, Google Everything

A good portion of online marketing is understanding how your professional brand is being influenced online. At some point in time, any company will be subject to having good (or bad) press coverage, customer commentary, or industry debate. Knowing that the conversation is occurring is the first part of winning the long-term battle of having [...]

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