Seattle Master Builders Association – Social Media Training
On Tuesday I had the pleasure of speaking to the Seattle Master Builders Association, I have had a good number of professional friends in the area be involved in the MBA, and during my social media training session I learned a number of things (while hopefully teaching a few.)
Before diving into the details of what [...]
Social Media Measurement- Metrics, Analysis, Growth, and Adoption
Social Media Measurement is a very complex and strategic process which is absolutely meaningless without an end objective or frame of reference to work with. In many business applications, such as corporate or enterprise brand campaigns: begin with educating yourself on the ideas around social media and open yourself to “thinking big” so that you [...]
Read moreSocial Media Measurement – Finding Top Industry Blogs
There is a lot of talk online about EVERYTHING, ranging from technology gadgets to health blogs. As businesses shift over into the social media space, it becomes crucial to understand where and when people are talking right now, and if there is a trend in how they are talking about a subject or industry.
As one [...]
Business Blogging – Technorati’s latest numbers
The latest number on blogging are hard to find sometime, so this is a quick post to Technorati’s “State of the Blogosphere” report released this week. The very nice part about this report is that it pulls data from several other sources and really allows for businesses to understand how wide the marketplace is. [...]
Read moreSocial Media Measurement – Blog Analysis – Social Media White Paper
I found a Forrester slideshow that detailed some results from several blogs they own: including Web Strategist, the Interactive Marketing blog, and Groundswell.
While not a “white paper”, page 11 is an interesting metric that I haven’t seen elsewhere- roughly 70% of the readers subscribe through RSS. This is a very high percentage that I have [...]
