Some Auto-DM Suggestions for Your Business Twitter Account

Our Twitter package for business clients has many times included the professional advice that they avoid automated direct messages, commonly known in the Twittersphere as “auto-DM’s.”   We’re not doctrinaire about it, but what data there was to be gathered showed very little benefit to automating  responses to follows, and even a potentially negative effect [...]

Lack of Knowledge is #1 Barrier to Social Media

Every social media professional knows this to be true: lack of knowledge is the number one barrier to social media. The chart below from MarketingSherpa is a great insight to the delay many organization have in launching successful social media projects. I am happy to see that Marketing Sherpa went “against the grain” and published a chart that many marketers have a had time admitting to.

Business Twitter Tools and Ideas- optimize your workflow and thoughts.

Top Twitter tools to go along with some strategic thought: social media experts often forget that A LOT of our conversation happens in an “expert bubble”

Job Hunting with Social Media

There are a lot of pieces moving around and you or a friend may be looking for a place to land. Social media is a great tool for this. Forget job boards. Forget blind applications.

Get out and Network – first virtually, then for coffee, make some real connections, and get that “sweet” job!

Social Media Questions – preventative wasted budget guidelines

It is wonderful that so many people are re-examining budgets and moving dollars into social media, but I am amazed (and alarmed) at the number of old-school marketing and public relations agencies leading good clients “right into the mouth of hell”
It may sound sexy to charge head first into a campaign: you could launch a [...]