Social Media Benefits – Marketing comes with a Warning Label.

I was browsing Mashable (What are Benefits of Social Media Marketing) this morning and spotted a chart from eMarketer that really highlighted some important disconnections happening in the social media and mainstream marketing industries.
One of those disconnects is that “Customer Engagement” and “Customer Service” were at two ends of the same chart. Social Media Customer [...]

Black Hat Social Media – Naughty or Nice in 2008?

It is the day before Christmas and we should all be asking the question: Have we been naughty or nice in 2008?
There are many ways you can be naughty or nice. Online though, we can start looking at examples of other bad children and standards applied to online users.
Black hat social media is something that [...]

Business Twitter Tools – Nine Gifts for Christmas

Everyone keep asking me – What does Twitter do for Business? Today’s post is a combination Christmas gift / educational piece to go along with Monday’s gift of syndicating content with social media.

This list includes a variety of tools I use for 123SocialMedia and client projects. If you have some extra tools that you have [...]

Social Media Measurement – Finding Top Industry Blogs

There is a lot of talk online about EVERYTHING, ranging from technology gadgets to health blogs. As businesses shift over into the social media space, it becomes crucial to understand where and when people are talking right now, and if there is a trend in how they are talking about a subject or industry.
As one [...]

101 Business Twitter Ideas, Tactics, and Strategies

Twitter me this, Twitter my business that. How many things can you Twitter? Like any platform or tool, Twitter is slowly finding more and more business application for a variety of industries. Rather than create a series of lengthy “how to guides” for Twitter, I am going to point you towards a collection of articles [...]